Translated excerpt from José Luis Trechera’s “La Sabiduría de la Tortuga” (The wisdom of the tortoise, only in Spanish).
Some expert enterprise consultants travel to a rural area in order to discover possible “future business reservoirs” and to incite the locals to the enterpreneur spirit. With this objective, they find a man who’s calmly sitting under the shadow of a tree watching over his sheep flock.
The consultants see the ideal opportunity to apply everything they learned in the MBA they completed at a prestigious College. They approach the shepherd and they proposed the following:
¿Do you have a business plan? They explain that he should optimize his resources: which sheeps you don’t need? how to better sell the lambs? when is the right time to buy? how to exctrat added value from your assets?…
What for? Replies the shepherd.
So that you can invest more in your business and, for instance, buy more sheeps.
And what do I want more sheeps for?
So that you can breed more lambs.
And what do I want more lambs for?
In order to have a bigger and more select flock.
And what do I want a a bigger and more select flock for?
In order to have lambs that with better market positioning.
And why would I want lambs that sell better?
Because you would be able to buy more land and install corrals so the number of livestock increases, contract employees and computing equipment that will let you do all these tasks and export “with quality”, and therefore have enough capital and resources to retire and observe your property calmly under a tree.
The shepherd replies: Isn’t that what I’m doing right now!?
